RJM client DWS built a solid architectural design business serving the powersport industry with such clients as Harley-Davidson and Arctic Cat. They felt that their talents, most importantly their ability to steward their client’s brands through the skilled application of retail design principles, could help them broaden their business into the wider retail arena. RJM developed a comprehensive communications platform for DWS and probed the areas of retail most likely to offer growth opportunities in today’s economy.


Honda Motors has been pro-active is reaching out to the lucrative and underserved Hispanic market. Through La Agencia de Orci, Honda began a multi-pronged campaign to build auto sales with this segment. La Agencia’s plan started with community sponsorships for schools as well as the Ballet Folklorico and World Cup Soccer and went on to full-fledged advertising and collateral from the ground up. Their initial efforts required a mainstream English-language writer to work with their existing creative team.


In an effort to invigorate its dying brand, McCann-Erickson’s long time client U.S. Borax decided to re-position the laundry product "Borateem" targeting younger users. This campaign helped Borateem compete more strategically for shelf pace and build new product loyalties.


Themeline development for AMC’s re-brand effort in May of 2002. The channel was aiming to change their programming and add commercials. With a new look, new theme and new promos, they sought to down-age their audience and attract more ad dollars.


Consumer products connected to feature films play an important role in the profit picture for a studio. Prior to the release of the animated feature Shrek, for example, DreamWorks faced strong resistance in creating important strategic merchandising partnerships from key national advertisers and toy manufacturers. Many seemed unwilling to gamble on a strange-looking, ill-mannered character with no track record. The lucky ones who shared the vision of Shrek’s creators have also shared in the most successful DreamWorks film in studio history.

Worked to develop stylebook, product, packaging and advertising editorial for several DreamWorks features, including Shrek 1 & 2, Spirit, Wallace & Gromit and Madagascar.


Participated in 8-months of strategic team planning, positioning and creative marketing development to launch HC – the most successful network launch in television history.

Since 2000, created annual B-B communications for Advertising and Affiliate Sales groups, including print campaigns for 2004 through 2009.

Continue to consult on an annual contract.


Cablevision’s New York Metro Channels run tri-state area programming for sports, weather and general entertainment. They wanted to capitalize on their New York exclusiveness, as well as build awareness, sampling and demand. The challenge came in creating a themeline for a channel not available in Los Angeles – the feel for which had to come from supplied programming tapes.

Developed a strategy, themeline and tune-in scripts for Metro-TV. "Turn On NY" became fully merchandised and appears on the New York/ Metro website shared with New York magazine.


Provided tune-in copy for WE launch working with their existing themeline, "The space we share."


RJM client ASMB is the oldest and best-established mortgage training school in the country. They approached RJM Public Relations and Marketing to help them launch their post-secondary education services in Houston in April 2003. More importantly, ASMB needed to build a long-term, comprehensive marketing and public relations program that would help them grow their business in many other states.


Panavision is considered by many to be the premier motion picture camera and equipment provider in the industry. When the company introduced their series of Primo lenses, they ran an ongoing campaign in American Cinematographer with the headlines "Achieve", "Excite" and "Succeed". The advertising was aimed at film directors and Director’s of Photography to inform them about the new equipment and persuade them to try it, as well as to remind them of Panavision’s history of leadership in the motion picture industry.


An introductory small-space print campaign for the world-class Japanese hotel New Otani helped to take downtown Los Angeles off the never-never-land list for business travelers and locals. These ads worked to create business bookings for rooms, banquets and meetings as well as restaurant seatings beyond those of the New Otani’s loyal Japanese clientele.


            More than a decade of experience writing for Discovery Channel, Discovery Channel Stores, TLC and Travel Channel:

  1. Wrote strategic plans, brand documents and focus group materials.
  2. Acted as Creative Director for network television image advertising campaigns and network launch materials through Sweeney / Rasmussen Films.
  3. Participated in the creation of Discovery’s long-lived themeline “Explore Your World”.
  4. Named Discovery Channel guide, “Destination Discovery”.
  5. Created ad sales/videos – network overviews, single-program promos and affiliate advertising.
  6. Acted as Creative Director and writer for Discovery’s 1996 Olympic film “A World of Champions”, screened at the Discovery Channel Theater in Atlanta.
Created first consumer television campaign for DC Stores.